The @GSElevator Book – Straight To Hell – has nothing to do with Twitter…

Now that my book is available for pre-order, I wanted to quietly make a few things clear….

First of all, the issue of my anonymity was simply a device, and one that has suited the construct of the Twitter feed. GSElevator has never been an anonymous person. It’s not a person at all. It’s the embodiment or aggregation of “every banker,” a concentrated reflection of a Wall Street culture and mentality.

Being anonymous had this enigmatic mystery and intrigue; it protected my privacy, but also prevented me as a person from getting in the way of the message. But to be clear, it was never about hiding.

I’ve always expected to be outed, especially given the sensitive and personal nature of many of the stories coming in the book. It’s part of the process – liberating me to speak even more candidly and credibly about the vantage point from which I have observed and enjoyed my outrageous Wall Street experiences.  Being outed gives me nothing but credibility…..

I started as an intern in 2000 for Salomon Brothers in London on the Victoria Plaza trading floor of Liar’s Poker fame. My wild ride formally commenced the following year, beginning in the wake of the dotcom bubble bursting, and carrying me across three continents, and through the worst financial crisis in generations.

So, was I hired by Goldman Sachs? Well, when they offered me the job of Head of Asia Debt Syndicate, it was deemed headline-worthy at the time…

Have I been in their elevators? Too many times to count.  But Greg Smith tried writing that book, and it was boring as hell…

The fact that a contractual dispute with a previous employer prevented me from taking the job is irrelevant to me, the premise of @GSElevator, and my book.  But, for the avoidance of any doubt, any person who actually thought my Twitter feed was literally about verbatim conversations overhead in the elevators of Goldman Sachs is an idiot.

Newsflash: GSElevator has never been about elevators. And, it’s never been specifically about Goldman Sachs; it’s about illuminating Wall Street culture in a fun and entertaining way.

I have been completely transparent in saying that my tweets are edited, curated (from submissions), and crafted, in a way that I think will best resonate and still embody the soul and mentality of Wall Street. My focus has been to entertain and enlighten, without being completely devoid of substance and insight.

As I said, the book – Straight To Hell – is not about Twitter; it’s a collection of true stories from my experiences directing traffic at Wall Street’s epicenter – the bond syndicate desk.

I sat above the Chinese Wall – straddling the private side (Investment Banking) and the public side (Sales & Trading). I helped companies raise billions of dollars, companies like Ford, General Electric, AIG, Unilever, Rolls-Royce, GlaxoSmithKline, and Diageo… and then Korean and Indian bureaucrats, Chinese billionaire tycoons, and Indonesian thugs.

My seat is like being the catcher on a baseball team. I’m the only person who can see the entire field; I coordinate the calls, and I’m involved on every play. And since most public deals are not sole bookrunner transactions, I have worked exhaustively with every bank on Wall Street; I saw it all.

Again, the book has never been positioned as the story about life just inside the walls of Goldman Sachs. And while I have done countless deals with Goldman Sachs, it’s far more interesting than that.

And it certainly isn’t an indictment on any particular firm or some kind of exposé snoozefest. My objective is to unapologetically showcase the true culture of Wall Street in a way that hasn’t been done before.

My vantage point is particularly unique and credible… and now, I can share it without the shackles of anonymity:

Straight To Hell: True Tales of Deviance, Debauchery, and Billion-Dollar Deals